Press Releases

Sustainable Home Brand  Fable Announces U.K. Distribution

August 18, 2022: Fable, the Canadian direct-to-consumer brand that creates timeless and sustainably crafted homeware, announces today their launch in the U.K. effective September 15th.

Founded in 2019 in Vancouver, BC, Fable is the innovation of three entrepreneurs who wanted to simplify the experience of outfitting their homes with stylish and minimalist designed homeware. Fable’s founders searched meticulously for artisans that understood long-lasting craft whilst being low-impact and eco-conscious. The brand is committed to being a zero-waste company through use of 100% recyclable and plastic free-packaging and only partners with makers who prioritize exceptional craft, ethical employment and top materials. Fable proudly holds Certified B Corp- Pending Status and continues to create and expand on their collections of consciously-crafted minimalist designed pieces for the home.

The brand has also successfully partnered with Mealshare in the US and Canada, a non-profit with a mission to end youth hunger in our lifetime. For every bundle sold, a meal is donated to a youth in need through Mealshare. In 2021, as a direct result of Fable purchases, over 21,000 meals were donated to youth in need. In the U.K., Fable will be partnering with Magic Breakfast, to support their mission to provide breakfast to school children in need. For every bundle sold, two meals will be donated.

With recent launches in glassware and stemware gaining instant popularity, Fable is consistently expanding their collections over pieces that are meant to be effortlessly mixed and matched to create a curated and laid-back tabletop aesthetic and is thrilled to bring these timeless pieces and their commitment to sustainability to the U.K. market.

“Launching in the UK is a major milestone for Fable. We’ve had many friends, family, and community members ask us to bring our products here, and we’re overjoyed to finally be making it happen. We feel that there’s a big opportunity to offer sustainably crafted artisan homeware across Europe, and the UK is our first stop.” - Joe Parenteau, CEO & Co-Founder, Fable


About Fable

Founded in 2019, Fable is a direct-to-consumer brand that makes simple, elevated, and sustainably crafted homeware. Founded in Vancouver, BC by entrepreneurs who wanted to simplify the process of decorating a home by creating thoughtful, curated and sustainable collections of homewares. Fable’s products are responsibly designed, ethically sourced, and transparently priced. Designed in Vancouver and crafted in Portugal, Belgium, and Japan, the responsibly produced collections include hand-finished ceramics, flatware, glassware, textiles, and decor. With an easily accessible impact on and, transparency is at the core of Fable’s values and commitment to their customers. Beloved by celebrities and influencers, including Sophia Bush, Lisa Kudrow, Busy Phillips, Annabelle Wallis, Liya Kebede, Martha Hunt, Mandy Moore, Karlie Kloss and Ashley Madekwe, for ceramics in soft hues that are timeless and adapt to any setting. Fable is consistently expanding their collections to create consciously-crafted and minimalist designed pieces that are meant to be effortlessly mixed and matched for the entire home. Fable proudly holds Certified B Corp status.


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