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Sustainable Home Brand  Fable Announces U.K. Distribution

Magic Breakfast, to support their mission to provide breakfast to school children in need. For every bundle sold, two meals will be donated.

With recent launches in glassware and stemware gaining instant popularity, Fable is consistently expanding their collections over pieces that are meant to be effortlessly mixed and matched to create a curated and laid-back tabletop aesthetic and is thrilled to bring these timeless pieces and their commitment to sustainability to the U.K. market.

“Launching in the UK is a major milestone for Fable. We’ve had many friends, family, and community members ask us to bring our products here, and we’re overjoyed to finally be making it happen. We feel that there’s a big opportunity to offer sustainably crafted artisan homeware across Europe, and the UK is our first stop.” - Joe Parenteau, CEO & Co-Founder, Fable

About Fable

Founded in 2019, Fable is a direct-to-consumer brand that makes simple, elevated, and sustainably crafted homeware. Founded in Vancouver, BC by entrepreneurs who wanted to simplify the process of decorating a home by creating thoughtful, curated and sustainable collections of homewares. Fable’s products are responsibly designed, ethically sourced, and transparently priced. Designed in Vancouver and crafted in Portugal, Belgium, and Japan, the responsibly produced collections include hand-finished ceramics, flatware, glassware, textiles, and decor. With an easily accessible impact on Fable.com and UK.Fable.com, transparency is at the core of Fable’s values and commitment to their customers. Beloved by celebrities and influencers, including Sophia Bush, Lisa Kudrow, Busy Phillips, Annabelle Wallis, Liya Kebede, Martha Hunt, Mandy Moore, Karlie Kloss and Ashley Madekwe, for ceramics in soft hues that are timeless and adapt to any setting. Fable is consistently expanding their collections to create consciously-crafted and minimalist designed pieces that are meant to be effortlessly mixed and matched for the entire home. Fable proudly holds Certified B Corp status.


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