Press Releases

Fable Launching The Stone Blue Collection in Collaboration with Jenn Im

August 9, 2023: Fable, the direct-to-consumer sustainable homeware brand known for its internet-famous artisan dinnerware and shatter-resistant glassware, is launching a collaboration with Los Angeles-based content creator and style icon Jenn Im.

The collection, launching August 14, 2023, will feature Fable’s organically-shaped, sustainably crafted ceramics in a new limited edition color, Stone Blue. Designed in collaboration with Jenn Im, The Stone Blue Collection draws inspiration from traditional Korean ceramics, taking color cues from both Celadon and Onggi pottery—a nod to Jenn Im’s cultural roots.

The ten-piece Stone Blue collection is hand-finished by artisans in Portugal, and uses a special lead-free and non-toxic reactive glaze to achieve its unique gray-blue hue with faint brown edges. During production, the reactive glaze is applied at a higher heat to partially expose the glaze color below, making each piece slightly unique and one of a kind.

“The inspiration behind Stone Blue was Korean ceramics. I love their earthy tones and textures. I wanted a color that was neutral and also a little different, so when I first saw this stormy, blueish-gray color, I couldn’t stop thinking about how it would look on my shelves and dining table.” - Jenn Im

In addition to the Base Dinnerware Set, which contains four essential ceramic styles (The Dinner Plates, The Salad Plates, The Pasta Bowls, and The Breakfast Bowls), The Stone Blue Collection also includes The Mugs, The Cups, The Dessert Plates, The Dessert Bowls, The Little Bowls, and The Little Plates. Like all of Fable’s ceramics, each piece is durable, non-toxic, and dishwasher safe, making it perfect for everyday use.

Jenn Im is a 32-year-old Korean American born and raised in LA, and considered one of the earliest YouTube creators to make her mark in the fashion world. Starting out over a decade ago while she was still in college, she quickly found success with thrifting videos, which slowly grew into weekly vlogs and lifestyle-focused content. Through her warm personality and sense of style, she’s since cultivated a community of over three million YouTube subscribers and nearly two million Instagram followers.

Founded in Vancouver, BC in 2019, Fable makes homeware that’s sustainably crafted by skilled artisans around the world. After a strong start in ceramic dinnerware, Fable has since expanded its collections to include glassware, decor, and more—with plans to continue expanding beyond the dining table and into the rest of the home. The brand is committed to becoming a zero-waste company through its use of 100% recyclable and plastic free-packaging, and only partners with makers who prioritize exceptional craft, ethical employment, and quality materials. Fable is proudly a Certified B Corporation, solidifying its commitment to sustainability.

About Fable

Founded in 2019, Fable is a direct-to-consumer brand that makes simple, elevated, and sustainably crafted homeware. Founded by entrepreneurs who wanted to simplify the process of outfitting a beautiful, sustainable home, each collection is responsibly designed, ethically sourced, and transparently priced. Designed in Vancouver, BC and crafted by artisans in Portugal, Japan, Germany, and Italy, the responsibly produced collections include hand-finished ceramics, flatware, glassware, serveware, and decor. With an easily accessible impact on fable.com, transparency is at the core of Fable’s values and commitment to its customers. Its tableware is beloved by celebrities and influencers like Sophia Bush, Lisa Kudrow, Busy Phillips, Annabelle Wallis, Liya Kebede, Martha Hunt, Mandy Moore, Karlie Kloss, and Ashley Madekwe. A proud Certified B Corporation, Fable is consistently expanding its collections to create timeless, consciously crafted pieces that adapt effortlessly throughout the home.